Urban Renew

Urban Renew Square

Sacramento based nonprofit, Acres of Hope, was launching a thrift store in Roseville, CA. They needed a logo that:

  • appealed to their younger target market
  • communicated that their merchandise was reclaimed and renovated
  • had a more modern look than another thrift store they operated close by

I worked with their leadership to come up with a number of concepts, final ideas, and eventually developed the final logo and variations for additional uses. They used the logo for printed material as well as a back-lit storefront sign.



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