Boots On Site Logo, Brand, UX and Website Project


Boots on Site is a startup company based in Northern California. I worked directly with the team of owners as well as the agency who hired me to develop the visual identity of the company.

This logo started off as a concept at our first meeting in Sacramento. After hearing the owners’ story, learning about the UVP of the platform, I immediately thought of this concept. We created other ideas along the way, but this was the version which helped them tell their story and communicate their brand most effectively.

Once the logo was completed, I also designed the initial website as well over 75 UX screens for the Boots on Site platform. This project maximized my abilities to create systematic design processes, empathize with users and their real-life needs, think through user behavior and work well with a team to accomplish a very lengthy project with 100s of moving parts.

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