Addition by Subtraction: A case study in email marketing

Kevin Rose from Digg sent a great unsubscribe email that deserves some unpacking

Businesses spend a lot of time growing their email lists, but savvy email marketers know it’s better to have an engaged list than a big list. Kevin Rose from Digg recently sent an email telling me he was going to unsubscribed me from his email list because I hadn’t opened an email in a while. I thought I had read them,…


3 Things Nonprofit Fundraisers Should Be Doing With Email Marketing

How can a nonprofit use email marketing better?

I (Justin) just hung up the phone with a long time friend who works in Madrid, ES. We’ve wanted to go through his email marketing efforts for a while and finally got to it this morning. I thought it would be helpful to write out what we talked about while the conversation was still fresh on my mind.   First, a bit…


Does Your Website Need a Haircut?

Websites are like a beautiful head of hair. When taken care of, they are both practical and effective in communicating something unique about you. But when left unattended to, they can be a stinky, tangled mess that nobody wants to get close to. Here are two ways to avoid being the digital equivalent of Phil ‘Tandy’ Miller in Last Man on Earth.…


Why the name Curabo?

Naming a business or new program is a tall task. You have to consider a lot of things: What does it mean? Is the URL available? Will it be memorable? Are the social media handles available? Does it feel right? Does it have personal significance? Will it make sense as your business grows? Does it make sense for your industry? Is there…


Breaking Rules

My wife and I moved to Paris, France on March 1st of 2005 and we quickly learned the many things we did not know about what we did not know. In some ways, ignorance of cultural rules was a disadvantage but it also presented a wonderful benefit: We had no fear of breaking rules we didn’t know existed. Here’s a sampling of rules…