Email Marketing | Finance Store
Finance Store is a former Inc 500 company located in Santa Ana, CA. I was brought in to develop their email marketing strategy, design email templates, write email copy, and increase their engagement with their 110k client and affiliate database.
I implemented a new strategy of multi-platform content development, segmentation of lists for greater personalized email marketing, redesigned the emails to be mobile responsive and created a greater focus to the content of their emails. This increased conversion rates and sales while at the same time drove significant web traffic to strategic pages.