Addition by Subtraction: A case study in email marketing

By Justin / September 1, 2016
Kevin Rose from Digg sent a great unsubscribe email that deserves some unpacking

Businesses spend a lot of time growing their email lists, but savvy email marketers know it’s better to have an engaged list than a big list. Kevin Rose from Digg recently sent an email telling me he was going to unsubscribed me from his email list because I hadn’t opened an email in a while. I thought I had read them, but it doesn’t matter because his ‘Call to Action’ was for me to add myself to his whitelist…which means his…

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3 Things Nonprofit Fundraisers Should Be Doing With Email Marketing

By Justin / August 23, 2016
How can a nonprofit use email marketing better?

I (Justin) just hung up the phone with a long time friend who works in Madrid, ES. We’ve wanted to go through his email marketing efforts for a while and finally got to it this morning. I thought it would be helpful to write out what we talked about while the conversation was still fresh on my mind.   First, a bit about email marketing in general. Businesses pay a lot of money to buy lists and work hard to grow their list…

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Does Your Website Need a Haircut?

By Justin / April 12, 2016

Websites are like a beautiful head of hair. When taken care of, they are both practical and effective in communicating something unique about you. But when left unattended to, they can be a stinky, tangled mess that nobody wants to get close to. Here are two ways to avoid being the digital equivalent of Phil ‘Tandy’ Miller in Last Man on Earth. 1. Keep your site’s design and user experience updated Many business owners think because they paid someone to design and…

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Why the name Curabo?

By Justin / June 27, 2015

Naming a business or new program is a tall task. You have to consider a lot of things: What does it mean? Is the URL available? Will it be memorable? Are the social media handles available? Does it feel right? Does it have personal significance? Will it make sense as your business grows? Does it make sense for your industry? Is there anyone else in my space with a similar name? ….the list can go on and on!

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Breaking Rules

By Justin / June 16, 2015

My wife and I moved to Paris, France on March 1st of 2005 and we quickly learned the many things we did not know about what we did not know. In some ways, ignorance of cultural rules was a disadvantage but it also presented a wonderful benefit: We had no fear of breaking rules we didn’t know existed. Here’s a sampling of rules we learned in Paris:

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