About Justin
I’ve spent my whole career helping people see what’s possible.
Non-profit leader. Marketing strategist. Fractional CMO. AI systems builder. I'm a lifelong learner who helps other see what's possible. I never settle for talk when action is possible.
How I Think
What are your strengths?
I'm obsessed with understanding how to make good things great. This goes far beyond my work in marketing. Music, coffee, photography, sports…I love seeing and experiencing potential realized.
This passion is what drives me to work with good people, doing good in the world.
I've worked with over 100 businesses and teams from California to Croatia. No matter the client, team, or individual; my goal is the same: help good people identify their strengths and build systems maximize their impact.
Off The Clock
Beyond the Work
I've been married for 25 years and have four kids who fill my life with so much joy.
Most of what I do outside of work involves my family: coaching soccer, surfing, or exploring new places.
When I'm not doing that, I'm usually playing guitar, listening to music, roasting coffee, taking photos, or getting obsessed with a newfound hobby.
Working Style
A few things worth knowing about my style
Restless
I get bored easily
If something is not performing the way it should, I immediately want to make tweaks to the system until it works. Once I help build something new that’s working, I must pass it on to someone else to manage so that I can begin working on something else that needs to be changed.
Range
I cover a lot of ground
My diverse skillset allows me to create change in a variety of systems. I don’t do well ‘staying in my lane’ when there is change needed in another place. I have been in marketing for over a decade, but that may be just one area in which change is needed. I care about your business as a whole and I won’t withhold feedback if there is something that needs to be addressed.
Assessments
Personality Profiles & Assessments
I've been around leadership long enough to have been given many labels. What really matters to me is that they give a shared language…so if you're into these, hopefully one of them helps.