I've spent my whole career helping people see what's possible.
Marketing strategist. Fractional CMO. AI systems builder. Lifelong learner who can't help but look for what's next. I don’t settle for talking about things...I build it.
How can we make this better?
I've been obsessed with figuring things out for as long as I can remember. Not just in marketing...in everything. Music, coffee, photography, sports, vintage bikes…
When I look at something, I want want to understand what makes it excellent and I think about how it could be even better.
That way of seeing the world is what drove me into marketing, and it's what keeps me there.
I've worked with over 100 businesses and nonprofits from California to the Carolinas and beyond. No matter the client, the questions have been the same: What makes this great? What's possible? How can we make this better?
Beyond Work
I've been married for 25 years and have four kids who fill my life with so much joy. Most of what I do outside of work involves the kids: coaching soccer, surfing, or enjoying exploring new places.
When I'm not doing that, I'm usually playing guitar, listening to music, roasting coffee, or getting obsessed with whatever I'm currently into.
A few things worth knowing about my style
I get bored easily
If something is not performing the way it should, I immediately want to make tweaks to the system until it works. Once I help build something new that's working, I must pass it on to someone else to manage so that I can begin working on something else that needs to be changed.
I cover a lot of ground
My diverse skillset allows me to create change in a variety of systems. I don't do well "staying in my lane" when there is change needed in another place. I have been in marketing for over a decade, but that may be just one area in which change is needed. I care about your business as a whole and I won't withhold feedback if there is something that needs to be addressed.
Personality Profiles & Assessments
I've been around leadership long enough to have been given many labels. What really matters to me is that they give a shared language…so if you're into these, hopefully one of them helps.

