Sacramento based nonprofit, Acres of Hope, was launching a thrift store in Roseville, CA. They needed a logo that:
- appealed to their younger target market
- communicated that their merchandise was reclaimed and renovated
- had a more modern look than another thrift store they operated close by
I worked with their leadership to come up with a number of concepts, final ideas, and eventually developed the final logo and variations for additional uses. They used the logo for printed material as well as a back-lit storefront sign.