What's Engagement Worth To You?
Most business owners and managers measure their bottom line in terms of profit and loss. But what if loss wasn't just about what goes out? What if there was an unseen loss which could be avoided and dramatically increase profit? Would you take action and fix it?
Engagement is defined as an employee's emotional connection to the goals and mission of the organization. The Gallup Organization studied millions of businesses to learn that only 33% of the workforce in the United States would qualify as 'engaged'.
The graph below highlights the monthly and annual loss per employee in companies with average and high disengagement rates.
My 'Inside-Out' approach to culture development and marketing will help you gain insight into your team's levels of engagement and assess areas of strength and weakness. In a study which included millions of individuals and thousands of businesses, companies who adopt a Strengths focus show an increase in engagement, sales, and profitability.
Culture is like the heart of your business. It continually circulates life to every aspect of your business. Investing in yourself and your teams is an investment in your long-term sustainability as a leader and business.
My strengths-based approach to culture is proven to increase individual self-awareness, team effectiveness, healthy communication, and employee retention.
My custom assessment will help you measure:
The StrengthsFinder Assessment is used by 90% of Fortune 500 companies in the United States. Where are you at in the process of engaging with StrengthsFinder material? Are you curious about what your 'Signature Themes' are? Have you taken the assessment and want to more fully understant what to do next? Are you curious about your 'domains of strength'?
No matter where you're at on your journey into the world of strengths, I can help bring fresh insight and perspective. My approach to strengths will help your team grow in self-awareness, engagement, and productivity.
StrengthsFinder services include:
Content & Campaigns
Over the past 5 years, I've worked with close to 100 businesses to help them define their brand, communicate their story, and engage their audiences more effectivel. My understanding of vision, strategy, strengths and culture all work together in every creative project to help you effectively build and communicate your brand. I'm a creative designer who thinks like a CEO.
My creative services include:
Three Steps to Growing a Strong Business
If you own or lead a business, you've probably experienced one or more of these challenges:
- Retaining and hiring top talent
- Keeping your employees engaged and productive
- Conflict between team members from different generations.
- Increase in employee expectations
- Lack of vision and values transfer to new team members
While these may not seem like your typical 'keep the lights on around here' issues, they will be a major factor in your long-term health and sustainability. My inside-out approach to business will help you build your business on a lasting foundation of strengths.
There are 3 main steps to growing a strong business.
Step One: It starts by looking within to understand the health of your team and who you are. This is about identity and practice.
Step Two: Assess top areas of strength and talent. This is focused on having the right people do the right things.
Step Three: Craft a story and brand true to your strengths and culture. This is about communicating what is good and true about you and your business, bringing alignment to your brand, product, and customer experience.
Meet Justin Powell
Hi! My name is Justin Powell and I'm the Founder of Curabo and a certified StrengthsFinder Communicator. About 12 years ago, I began using the StrengthsFinder on an international project with a multi-cultural team. I experienced first hand how this language lead us into more effective communication, self-awareness, and understanding. Over the years, I've seen how businesses who invest in culture and strength find lasting success in all of their efforts.
I'd love to help you next! Please send me a message and I'll get in touch with you.
I hope you find these articles to be helpful content as you lead your business or non-profit.
The Generous Cycle of Action Oriented Values
Aspirational vs Practiced Values
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We look forward to connecting with you!